Welcome to Early Product Pitfalls

Each week I bring early startup teams two minutes on a not-so-obvious pitfall when building new things.

A lot of startup wisdom focuses on what the 10% of startups who “make it” do. This weekly newsletter is about looking at the product mistakes that are clearly difficult to avoid.

I’m Erik. I’ve spent most of my career as an operator at companies that help people get better at early stage product management (Reforge, Homeroom, Octerra).

I want this newsletter to be shaped by YOU. Any and all feedback is welcome in the comment section of each edition. Alternatively, give me a shout at erik@erikspangenberg.com. ✌️